Legal Notice

BrandsSynergy is a brand, website, and influencer marketing platform operated by Data Craft Nordics AB ("Data Craft Nordics," "we," "us," or "our").

• Company name: Data Craft Nordics AB
• Brand / platform name: BrandsSynergy
• Website: brandssynergy.com
• Email: info@brandssynergy.com

If you have questions regarding legal matters, privacy, data rights, content removal, platform safety, or these legal documents, please contact us at info@brandssynergy.com.

Website Privacy Notice

This Website Privacy Notice explains how Data Craft Nordics AB processes personal data in connection with the public-facing BrandsSynergy website, including brandssynergy.com, our contact forms, waitlist registration, and related questionnaires or early-access flows.

This notice applies to the public website experience. If you create or use a BrandsSynergy platform account as a brand, agency, influencer, or other platform user, the Platform Privacy Policy applies in addition to this Website Privacy Notice.

If your workspace buys, trials, or manages a paid subscription, the Billing and Payments Privacy Notice below explains how we process billing and payment data.

1. Who We Are

Data Craft Nordics AB is the company that operates BrandsSynergy.

• Controller: Data Craft Nordics AB
• Brand / service: BrandsSynergy
• Website: brandssynergy.com
• Email: info@brandssynergy.com

2. What This Notice Covers

This notice applies to:

• visitors to the BrandsSynergy website;
• individuals who contact us through website forms or email;
• individuals who join a waitlist;
• individuals who complete questionnaires, request demos, or submit onboarding interest through the website.

3. Personal Data We May Process Through the Website

Depending on how you interact with the website, we may process:

• your name;
• company, brand, or agency name;
• phone number;
• email address;
• questionnaire responses;
• message content submitted through website forms;
• technical and usage data such as IP address, device information, browser type, session data, cookies, analytics data, and log information.

4. How We Use Website Data

We may use website-related personal data to:

• operate and secure the website;
• respond to inquiries;
• manage waitlists and early-access requests;
• understand interest in BrandsSynergy;
• analyze questionnaire responses;
• improve onboarding, website performance, and product planning;
• maintain records of communications and requests;
• prevent abuse, fraud, or misuse of the website;
• comply with legal obligations and protect our legitimate interests.

5. Legal Bases

Depending on the context, we may rely on:

• steps taken at your request before entering into a contract;
• our legitimate interests in operating, securing, analyzing, and improving the website and related services;
• your consent, where required, including for non-essential cookies or similar technologies;
• compliance with legal obligations.

6. Cookies and Similar Technologies

We use cookies and similar technologies for website functionality, security, analytics, and performance. Where required by law, we request consent before using non-essential cookies or similar technologies.

Please see our Cookie Policy for more details.

7. Who We Share Website Data With

We may share website-related personal data with:

• authorized personnel within Data Craft Nordics AB;
• hosting, analytics, security, communications, form, and infrastructure providers that support the website;
• legal advisers, auditors, insurers, regulators, or authorities where necessary.

We do not sell website visitor data to outside parties for their independent commercial exploitation in the ordinary course of our business.

8. Retention

We retain website-related personal data only for as long as reasonably necessary for the purposes described in this notice, including communication handling, waitlist management, onboarding evaluation, analytics, security, recordkeeping, and legal compliance.

9. Your Rights

Subject to applicable law, you may have rights to access, correct, delete, restrict, object to, or request portability of your personal data, and to withdraw consent where consent is the basis for processing.

To exercise your rights, please contact info@brandssynergy.com.

10. Children and Age Restrictions

The public BrandsSynergy website is not intended to be actively used by children for account registration, commercial onboarding, or submission of business-related information.

We do not knowingly collect personal data through the website from children who are below the age at which they can validly provide consent under applicable law, unless a valid legal basis exists and any required authorization has been obtained.

If you believe that a child has submitted personal data to us through the website without appropriate authorization, please contact us and we will review the matter and, where appropriate, delete or restrict the data.

11. Changes to This Notice

We may update this Website Privacy Notice from time to time. The latest version will be posted on the website with its effective date.

Billing and Payments Privacy Notice

This notice explains how Data Craft Nordics AB processes personal data when a workspace on the BrandsSynergy platform buys, trials, manages, or cancels a paid subscription. It applies to workspace owners who manage billing and to members of workspaces that have a subscription.

Data Craft Nordics AB is the controller for this processing, except where Stripe acts as an independent controller as described in section 4. The terms that apply to paid subscriptions are set out in our Subscription and Billing Terms.

1. Personal Data We Process

• the name and email address of the workspace owner who starts the subscription, which we share with Stripe to set up the billing account;
• company details provided at checkout, such as company name, billing address, and VAT or tax identification number;
• subscription details, such as the plan, billing interval, status, renewal and trial end dates, whether the subscription has been cancelled, any trial code used, and which account started the subscription;
• payment and invoice records, such as amounts, currency, taxes, discounts, invoice and payment dates, and failed payment attempts;
• payment method details, which are collected and processed by Stripe. We do not receive or store full card numbers or card security codes, but Stripe may make limited details available to us, such as the card brand, the last four digits, the expiry date, and the country of issue;
• technical data that Stripe collects on its checkout and billing pages, such as IP address and device and browser information, which Stripe uses for security and fraud prevention.

2. How We Use This Data

• to process payments and to start, renew, and cancel subscriptions;
• to apply free trials and discount codes;
• to give workspace members access to the platform based on the workspace's subscription status;
• to provide invoices and receipts, and to notify workspace owners about failed payments and other billing matters;
• to answer billing questions and requests;
• to keep accounting records and meet tax and other legal obligations;
• to prevent fraud and misuse, handle payment disputes, and establish, exercise, or defend legal claims.

3. Legal Bases

• performance of a contract, where you are a party to the subscription agreement, or otherwise our legitimate interest in entering into and performing the subscription agreement with the business you represent;
• compliance with legal obligations, including accounting and tax laws;
• our legitimate interests in preventing fraud, collecting payments, and establishing, exercising, or defending legal claims.

4. Stripe

Payments are processed by Stripe, our payment service provider. Checkout and the billing portal are hosted by Stripe, and payment details entered there go directly to Stripe.

Stripe processes payment data on our behalf and, for some purposes, such as fraud prevention and compliance with financial regulations, as an independent controller. Stripe's own processing is described in the Stripe Privacy Policy at stripe.com/privacy.

5. Who We Share This Data With

• Stripe, as described in section 4;
• hosting and infrastructure providers that store subscription records for the platform;
• accountants, auditors, and legal advisers;
• tax authorities and other public authorities where required by law.

Members of a workspace can see the workspace's plan, billing interval, subscription status, and renewal or trial end dates. Only workspace owners can open the billing portal.

6. International Transfers

Stripe and some of our service providers may process personal data outside the EU/EEA, including in the United States. Where they do, we rely on appropriate safeguards, such as an adequacy decision of the European Commission (including the EU–U.S. Data Privacy Framework, where the recipient is certified under it) or the European Commission's Standard Contractual Clauses.

7. Retention

• Subscription records in the platform are kept while the workspace exists and are deleted when the workspace is deleted.
• Accounting records, such as invoices and payment records, including those held in our Stripe account, are kept for as long as accounting and tax laws require. Under the Swedish Bookkeeping Act, this is generally seven years after the end of the calendar year in which the financial year ended. These records are kept even if the subscription ends or the account is deleted.
• Stripe keeps the data it processes as an independent controller in accordance with its own privacy policy and legal obligations.

8. Your Rights

Subject to applicable law, you may have rights to access, correct, delete, restrict, object to, or request portability of your personal data. Billing data that we are required to keep, such as accounting records, cannot be deleted before the retention period required by law ends.

To exercise your rights, please contact info@brandssynergy.com. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) or another competent supervisory authority.

9. Changes to This Notice

We may update this Billing and Payments Privacy Notice from time to time. The latest version will be posted on this page with its effective date.