A brief everyone can work from.
Put your brand story, content guidelines and goals in one place. Give creators room to be themselves, with a clear idea of what you need.
From a good brief.
To a great campaign.
Bring your brief, creators and budget together. Give every collaboration a clear direction and follow the results as content goes live.
Nordic Skin
Everyday glow
The brief
A routine that feels like you.
Share your everyday skincare ritual. Keep it natural, make it yours.
Creators3
Views186.4K
Engagements12.6K
View goal186.4K / 250K
Content and creator fees in one campaign.
Your campaign creators3
Marta LindInstagram1 Reel · 3 Stories
Accepted
Amelie LindInstagram1 Reel · 3 Stories
Accepted
Jonas BergTikTok1 video
AcceptedOne roster for every collaboration.
Total budget48,000 SEK
30,000 allocated18,000 remaining
Marta Lind12,000 SEK
Amelie Lind10,000 SEK
Jonas Berg8,000 SEK
See where your budget goes.
Explore the tabs · Illustrative campaign
A clear next step.
At every stage.
Start with what you want to achieve. Keep the people, content and numbers connected as your campaign takes shape.
- 01
Build your brief
Choose your brand, describe the campaign and set your content guidelines, budget and goals.
- 02
Bring in the right creators
Invite creators from your shortlist, or make your campaign public so creators can apply. Review each profile and pitch.
- 03
Follow the campaign
Keep creator fees and content together. As posts go live, follow performance against the goals you set.
One campaign.
Everything in view.
Less time piecing things together. More time making work you’re proud of.
The right people for your plan.
Invite creators you already have in mind or open your campaign to applications. Review each profile and pitch before choosing who joins.
Your budget, accounted for.
Set the total spend, manage creator fees and see what’s left. Keep the cost of each collaboration connected to the campaign.
See what your campaign delivers.
Follow connected posts and compare performance by creator and platform. See how the campaign is doing against your goals as results come in.
Illustrative campaign and figures.
The right creators.
The same workspace.
Find your next collaborators in Discovery, keep your shortlist organised in Manage and bring them into your campaign when you’re ready.
Questions about Campaigns
Add your campaign description, content guidelines, chosen platforms, budget and goals. Give creators the context they need to understand your brand and the content you’re looking for.
Yes. Add creators from Discovery or your saved shortlist to a campaign. You can also make a campaign public and review applications from interested creators.
Creators can view a public campaign and apply with their profile and an optional pitch. Review applications in your campaign, accept the creators you want to work with or dismiss applications that don’t fit.
Yes. Set the campaign’s total budget and manage individual creator fees. The budget view helps you see how much is allocated and how much remains.
Connected posts appear in the campaign so you can follow views, engagement and performance by creator and platform. Available metrics depend on the platform and the content format.