Instagram influencers in Finland
Going by the Brandssynergy database, Instagram is by far the most important channel for Finnish influencers: 168 Finnish creators with at least 10,000 followers are there.
Finnish Instagram influencers make a lot of family and everyday content, and motherhood, parenting and family life top the topics. Alongside them come Finnish culture, humour and personal growth, as well as interiors, fashion and sustainability. A partnership can be a Reels video, a carousel or a series of Stories with links, and the figures show how often accounts post and how much of the content is video. Always compare engagement with account size, since it's typically higher on smaller accounts.
Filter these 168 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
72% of the creators have fewer than 50,000 followers. Creators with 10–50k followers get 1.2 times the engagement of those with 100–500k.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 1.9% |
| 50–100k followers | 2.0% |
| 100–500k followers | 1.6% |
| 500k+ followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 168 creators. A creator can have several.
Where they are
Among the 35 creators whose city is shown on their profile.
How to work with creators on Instagram
Instagram combines three formats: the grid for what the creator wants to be remembered for, Reels for reaching new followers, and Stories for everyday life, links and discount codes. Content is more polished than on TikTok, and followers save posts they want to come back to. That makes the platform strong for products that need to look good and sell with one tap.
Combine Reels and Stories
Reels reach beyond the creator's followers, while Stories with a link drive clicks but disappear after a day. Buy both in the same deal: Reels for reach and a series of Stories to sell.
Agree on the statistics in advance
Put in the contract that the creator sends screenshots of reach, saves and link clicks a week after posting. Saves say more than likes about whether the content was actually useful.
Use partnership ads
With Instagram's partnership ads you can sponsor the creator's post from your own ad account, showing both their name and yours. Agree separately how long you may do this and what it costs.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Finland.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Finland, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Finnish Instagram influencers are there?
The Brandssynergy database has 168 Finnish Instagram influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Finnish Instagram influencers get?
The median on Instagram is 1.9%. For accounts with 10–50k followers it's 1.9%, so anything above that is strong for their size.
Do Finnish Instagram influencers post in English?
87% of them write their posts in Finnish. Audiences in Finland generally understand English well, but posts in Finnish feel more personal to local followers. For a campaign aimed at customers in Finland, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.