Instagram influencers in Sweden
Instagram is where most Swedish creators in the Brandssynergy database are. The grid shows what a creator wants to be remembered for, Reels reach new followers, and Stories carry everyday life, links and discount codes. That's three formats you can buy in one deal.
This page covers 1,787 Swedish Instagram accounts with at least 10,000 followers. Fashion, lifestyle and travel lead, with family and beauty close behind. For a brand entering Sweden, Instagram is the place for products that need to look good and sell with one tap, and for content followers save and come back to.
Filter these 1,787 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
58% of the creators have fewer than 50,000 followers. Creators with 10–50k followers get 1.3 times the engagement of those with 100–500k.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 1.5% |
| 50–100k followers | 1.3% |
| 100–500k followers | 1.1% |
| 500k+ followers | 0.8% |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 1,787 creators. A creator can have several.
Where they are
Among the 413 creators whose city is shown on their profile.
Looking for local creators? See the creators in Stockholm, Gothenburg, Malmö and Skåne.
How to work with creators on Instagram
Instagram combines three formats: the grid for what the creator wants to be remembered for, Reels for reaching new followers, and Stories for everyday life, links and discount codes. Content is more polished than on TikTok, and followers save posts they want to come back to. That makes the platform strong for products that need to look good and sell with one tap.
Combine Reels and Stories
Reels reach beyond the creator's followers, while Stories with a link drive clicks but disappear after a day. Buy both in the same deal: Reels for reach and a series of Stories to sell.
Agree on the statistics in advance
Put in the contract that the creator sends screenshots of reach, saves and link clicks a week after posting. Saves say more than likes about whether the content was actually useful.
Use partnership ads
With Instagram's partnership ads you can sponsor the creator's post from your own ad account, showing both their name and yours. Agree separately how long you may do this and what it costs.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish Instagram influencers are there?
The Brandssynergy database has 1,787 Swedish Instagram influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish Instagram influencers get?
The median on Instagram is 1.4%. For accounts with 10–50k followers it's 1.5%, so anything above that is strong for their size.
Do Swedish Instagram influencers post in English?
75% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.