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Beauty influencers in Denmark

Updated 9 Nov 2026Source: public Instagram and TikTok profilesHow we count
16
creators
with 10k+ followers
35,117
median followers
largest account per creator
0.5%
engagement, Instagram
median
1.1
posts per week
median on Instagram

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Size and engagement

63% of the creators have fewer than 50,000 followers.

Creators by account size

10–50k
10 · 63%
50–100k
3 · 19%
100–500k
2 · 13%
500k+
1 · 6.3%

What they post about

The most common topics among the 16 creators. A creator can have several.

Beauty 11Fashion 5Lifestyle 5
47%of posts are Reels or video
73%write in Danish

Where they are

Among the 5 creators whose city is shown on their profile.

Copenhagen5

Looking for local creators? See the creators in Copenhagen.

How to work with beauty creators

Beauty creators show the product for real: texture, colour and results over time. Followers want honest verdicts and look up product tests when they're about to buy, so a good post keeps selling.

1

Allow time for an honest test

Skincare takes weeks to show anything. Send the product in good time and accept that the verdict will be honest. That's why followers listen.

2

Show the product in daylight

Followers want to see colour and texture as they are. Ask for filming in daylight without filters that change the skin, especially for foundation, lipstick and powder.

3

Stay within the cosmetics rules

Under EU cosmetics rules, a product can't be marketed as treating or curing anything. Words like “heals” or “removes acne” don't belong in the script.

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More lists

Influencers in DenmarkLifestyle influencers in DenmarkFamily and parenting influencers in DenmarkComedy influencers and comedians in DenmarkInterior design influencers in DenmarkHealth and wellness influencers in DenmarkFood influencers in DenmarkInfluencers in CopenhagenInfluencers in AarhusBeauty influencers in NorwayBeauty influencers in Sweden

How we count

  • The figures cover creators in the Brandssynergy database, not every account in Denmark.
  • Included: Instagram and TikTok accounts with at least 10,000 followers based in Denmark, going by the location or language on their profile.
  • Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
  • Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.

Frequently asked questions

How many beauty influencers in Denmark are there?

The Brandssynergy database has 16 beauty influencers in Denmark with at least 10,000 followers. Counting smaller accounts, there are many more.

What engagement do beauty influencers in Denmark get?

The median on Instagram is 0.5%. For accounts with 10–50k followers it's 1.1%, so anything above that is strong for their size.

Do beauty influencers in Denmark post in English?

73% of them write their posts in Danish. Audiences in Denmark generally understand English well, but posts in Danish feel more personal to local followers. For a campaign aimed at customers in Denmark, let creators post in their own language and approve a translation of the script rather than the other way round.

How do I find the right creator for my brand?

Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.