Health and wellness influencers in Denmark
For most people, wellbeing is about everyday life: sleep, calm, exercise and energy in a busy family. The creators in this niche share their own routines and experiences rather than advice from a clinic, and several also write about life as parents.
The page brings together 61 Danish health and wellness influencers in the Brandssynergy database. The niche suits brands in sleep, skincare, tea and training wear, for example, as long as the message sticks to the experience and promises nothing about health. See the figures for size, engagement and topics below.
Filter these 61 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
70% of the creators have fewer than 50,000 followers.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 0.3% |
| 50–100k followers | 0.3% |
| 500k+ followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 61 creators. A creator can have several.
How to work with wellness creators
The creators here talk about everyday wellbeing: yoga, mindfulness, self-care and sustainable habits. Followers look for inspiration and calm, not quick fixes, and credibility is everything.
Talk about everyday life, not effects
Claims that a product prevents or relieves a condition are regulated. Let the creator show how the product fits into their routines instead.
Choose creators who practise what they preach
Go through a few months of posts. A creator who has done yoga for years sells a yoga mat better than someone trying it for the first time.
Think long term
Wellbeing is about habits. A six-month partnership where the product keeps coming back feels credible; a one-off post rarely does.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Denmark.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Denmark, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Danish health and wellness influencers are there?
The Brandssynergy database has 61 Danish health and wellness influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Danish health and wellness influencers get?
The median on Instagram is 0.3%. For accounts with 10–50k followers it's 0.3%, so anything above that is strong for their size.
Do Danish health and wellness influencers post in English?
97% of them write their posts in Danish. Audiences in Denmark generally understand English well, but posts in Danish feel more personal to local followers. For a campaign aimed at customers in Denmark, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.