Beauty influencers in Sweden
Makeup and skincare are the core of the Swedish beauty niche, with fashion, hair and product reviews close behind. Followers come to see how a product really looks, and they trust creators who say what they think, even when the verdict isn't flattering.
In total, 103 Swedish beauty creators with at least 10,000 followers are included, and many are also on TikTok, where short tests and routines spread fast. The niche suits everything from new skincare lines and fragrance launches to salons that want to fill their chairs. For an international brand, a Swedish creator testing the product in Swedish often does more than a translated global campaign.
Filter these 103 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
56% of the creators have fewer than 50,000 followers.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 1.2% |
| 50–100k followers | 1.7% |
| 100–500k followers | 1.4% |
| 500k+ followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 103 creators. A creator can have several.
Where they are
Among the 28 creators whose city is shown on their profile.
Looking for local creators? See the creators in Stockholm.
How to work with beauty creators
Beauty creators show the product for real: texture, colour and results over time. Followers want honest verdicts and look up product tests when they're about to buy, so a good post keeps selling.
Allow time for an honest test
Skincare takes weeks to show anything. Send the product in good time and accept that the verdict will be honest. That's why followers listen.
Show the product in daylight
Followers want to see colour and texture as they are. Ask for filming in daylight without filters that change the skin, especially for foundation, lipstick and powder.
Stay within the cosmetics rules
Under EU cosmetics rules, a product can't be marketed as treating or curing anything. Words like “heals” or “removes acne” don't belong in the script.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish beauty influencers are there?
The Brandssynergy database has 103 Swedish beauty influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish beauty influencers get?
The median on Instagram is 1.3%. For accounts with 10–50k followers it's 1.2%, so anything above that is strong for their size.
Do Swedish beauty influencers post in English?
70% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.