Business and finance influencers in Denmark

Updated 9 Nov 2026Source: public Instagram and TikTok profilesHow we count
15
creators
with 10k+ followers
32,400
median followers
largest account per creator
0.8%
engagement, Instagram
median
1.0
posts per week
median on Instagram

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Size and engagement

87% of the creators have fewer than 50,000 followers.

Creators by account size

10–50k
13 · 87%
50–100k
2 · 13%
100–500k
0 · 0.0%
500k+
0 · 0.0%

What they post about

36%of posts are Reels or video
93%write in Danish

How to work with business creators

Entrepreneurs and finance accounts often have smaller followings than other niches, but an audience that wants to learn and makes its own decisions about tools and services. That suits B2B, banking, accounting and education.

1

Sell with knowledge

Followers come for concrete advice. A post showing how the creator actually uses your tool in their own business does more than a general recommendation.

2

Be careful with financial products

Marketing savings, loans and investments has its own rules in each country, and personal investment advice needs a licence. Have someone who knows the local rules read the script.

3

Measure leads, not likes

Use unique links and track sign-ups, booked demos or downloads. That says more about the niche's value than engagement in the comments.

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How we count

  • The figures cover creators in the Brandssynergy database, not every account in Denmark.
  • Included: Instagram and TikTok accounts with at least 10,000 followers based in Denmark, going by the location or language on their profile.
  • Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
  • Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.

Frequently asked questions

How many business and finance influencers in Denmark are there?

The Brandssynergy database has 15 business and finance influencers in Denmark with at least 10,000 followers. Counting smaller accounts, there are many more.

What engagement do business and finance influencers in Denmark get?

The median on Instagram is 0.8%. For accounts with 10–50k followers it's 0.4%, so anything above that is strong for their size.

Do business and finance influencers in Denmark post in English?

93% of them write their posts in Danish. Audiences in Denmark generally understand English well, but posts in Danish feel more personal to local followers. For a campaign aimed at customers in Denmark, let creators post in their own language and approve a translation of the script rather than the other way round.

How do I find the right creator for my brand?

Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.