Business and finance influencers in Sweden
Entrepreneurs showing how they build their companies, and creators talking about saving, personal finance and investing. The niche is smaller than fashion or lifestyle, and followers come to learn something rather than to be entertained. 41 Swedish accounts with at least 10,000 followers are included.
That makes them interesting for banks, accounting software, insurers, education providers and tools for small businesses. Don't just count likes: an audience that saves a post about VAT or tax-efficient savings accounts can be worth more than one that laughs and scrolls on. Financial products have their own marketing rules in Sweden, so have the script checked locally.
Filter these 41 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
71% of the creators have fewer than 50,000 followers.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 0.7% |
| 50–100k followers | 1.1% |
| 100–500k followers | Too few accounts |
| 500k+ followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 41 creators. A creator can have several.
Where they are
Among the 7 creators whose city is shown on their profile.
Looking for local creators? See the creators in Stockholm.
How to work with business creators
Entrepreneurs and finance accounts often have smaller followings than other niches, but an audience that wants to learn and makes its own decisions about tools and services. That suits B2B, banking, accounting and education.
Sell with knowledge
Followers come for concrete advice. A post showing how the creator actually uses your tool in their own business does more than a general recommendation.
Be careful with financial products
Marketing savings, loans and investments has its own rules in each country, and personal investment advice needs a licence. Have someone who knows the local rules read the script.
Measure leads, not likes
Use unique links and track sign-ups, booked demos or downloads. That says more about the niche's value than engagement in the comments.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish business and finance influencers are there?
The Brandssynergy database has 41 Swedish business and finance influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish business and finance influencers get?
The median on Instagram is 0.8%. For accounts with 10–50k followers it's 0.7%, so anything above that is strong for their size.
Do Swedish business and finance influencers post in English?
78% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.