Fashion influencers in Denmark
Danish fashion on social media has one clear centre. A large share of the fashion influencers in the Brandssynergy database live in Copenhagen, and the city's fashion weeks set the agenda twice a year.
The style ranges from Scandinavian minimalism to luxury, often mixed with lifestyle, beauty and travel. The page shows figures for 44 Danish fashion influencers: how big they are, how engaged their followers are and which topics come up. A good starting point for fashion brands, shops and online stores that want to be present where Danish customers find inspiration for their next purchase.
Filter these 44 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
59% of the creators have fewer than 50,000 followers.
Creators by account size
What they post about
The most common topics among the 44 creators. A creator can have several.
Where they are
Among the 24 creators whose city is shown on their profile.
Looking for local creators? See the creators in Copenhagen.
How to work with fashion creators
Fashion creators put pieces together in a style their followers recognise. They work best when your piece is shown in several combinations, and followers always want to know the size, the fit and where to buy it.
Give each creator their own code
Unique discount codes or links show who actually sells. Fashion followers often buy straight from a post, so measure sales and not just reach.
Let the piece be styled several ways
One piece in three outfits sells better than the same piece in a posed photo. Ask for a carousel or a video showing different combinations.
Ask for size and fit
Followers always ask what size the creator wears and how it fits. A post that answers that up front cuts both the questions in the comments and the returns.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Denmark.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Denmark, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Danish fashion influencers are there?
The Brandssynergy database has 44 Danish fashion influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Danish fashion influencers get?
The median on Instagram is 1.0%. For accounts with 10–50k followers it's 1.1%, so anything above that is strong for their size.
Do Danish fashion influencers post in English?
41% of them write their posts in Danish. Audiences in Denmark generally understand English well, but posts in Danish feel more personal to local followers. For a campaign aimed at customers in Denmark, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.