Fashion influencers in Sweden
Swedish fashion creators cover a wide wardrobe: Scandinavian style, luxury fashion and everyday outfits side by side. Many mix fashion with travel, beauty or home, so clothes are shown in context and not just on a hanger. Among those who list a city, Stockholm clearly dominates.
162 Swedish fashion influencers with at least 10,000 followers are included. Fashion followers often buy straight from a post, so the niche suits brands that want to measure sales, not just reach. A unique discount code per creator quickly shows who actually sells, and it's an inexpensive way to test the Swedish market.
Filter these 162 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
50% of the creators have fewer than 50,000 followers. Creators with 10–50k followers get 1.4 times the engagement of those with 100–500k.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 1.4% |
| 50–100k followers | 1.3% |
| 100–500k followers | 1.0% |
| 500k+ followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 162 creators. A creator can have several.
Where they are
Among the 68 creators whose city is shown on their profile.
How to work with fashion creators
Fashion creators put pieces together in a style their followers recognise. They work best when your piece is shown in several combinations, and followers always want to know the size, the fit and where to buy it.
Give each creator their own code
Unique discount codes or links show who actually sells. Fashion followers often buy straight from a post, so measure sales and not just reach.
Let the piece be styled several ways
One piece in three outfits sells better than the same piece in a posed photo. Ask for a carousel or a video showing different combinations.
Ask for size and fit
Followers always ask what size the creator wears and how it fits. A post that answers that up front cuts both the questions in the comments and the returns.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish fashion influencers are there?
The Brandssynergy database has 162 Swedish fashion influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish fashion influencers get?
The median on Instagram is 1.3%. For accounts with 10–50k followers it's 1.4%, so anything above that is strong for their size.
Do Swedish fashion influencers post in English?
42% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.