Music influencers in Finland

Updated 14 Nov 2026Source: public Instagram and TikTok profilesHow we count
18
creators
with 10k+ followers
63,361
median followers
largest account per creator
2.3%
engagement, Instagram
median
2.7
posts per week
median on Instagram

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Size and engagement

Creators by account size

10–50k
5 · 28%
50–100k
10 · 56%
100–500k
2 · 11%
500k+
1 · 5.6%

What they post about

The most common topics among the 18 creators. A creator can have several.

Songwriting 5Live performances 5
32%of posts are Reels or video
100%write in Finnish

How to work with music creators

Music creators range from artists and songwriters to dancers. Their followers are often fans, and a song used in other people's videos can carry the creator far beyond their own account.

1

Let the music lead

Don't ask an artist to talk about the product to camera. Let it appear where it belongs: in the studio, the rehearsal room or on tour.

2

Sort out the music rights

If the song is to be used in your ad or on your channels, you need an agreement on the music on top of the post itself. Settle it before you book.

3

Tie the partnership to a release

Followers are most active around a new song or a tour. A partnership linked to that moment gets a lift from the artist's own marketing.

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How we count

  • The figures cover creators in the Brandssynergy database, not every account in Finland.
  • Included: Instagram and TikTok accounts with at least 10,000 followers based in Finland, going by the location or language on their profile.
  • Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
  • Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.

Frequently asked questions

How many music influencers in Finland are there?

The Brandssynergy database has 18 music influencers in Finland with at least 10,000 followers. Counting smaller accounts, there are many more.

What engagement do music influencers in Finland get?

The median on Instagram is 2.3%.

Do music influencers in Finland post in English?

100% of them write their posts in Finnish. Audiences in Finland generally understand English well, but posts in Finnish feel more personal to local followers. For a campaign aimed at customers in Finland, let creators post in their own language and approve a translation of the script rather than the other way round.

How do I find the right creator for my brand?

Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.