Music influencers in Sweden
Artists splitting their time between studio and stage, songwriters, dancers and creators recording their own versions of well-known songs. Sweden is known for exporting pop music, and Swedish pop, live shows and concerts come up often in these feeds. Followers are fans rather than viewers, and it shows in the comments.
The niche covers 115 Swedish music creators with at least 10,000 followers. They suit instruments and audio gear, headphones, fashion, drinks and events, especially when the partnership is tied to a release or a tour. Remember that the music in a post has rights of its own.
Filter these 115 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
52% of the creators have fewer than 50,000 followers. Creators with 10–50k followers get 1.5 times the engagement of those with 100–500k.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 2.3% |
| 50–100k followers | 1.4% |
| 100–500k followers | 1.5% |
| 500k+ followers | 1.5% |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 115 creators. A creator can have several.
Where they are
Among the 18 creators whose city is shown on their profile.
Looking for local creators? See the creators in Stockholm.
How to work with music creators
Music creators range from artists and songwriters to dancers. Their followers are often fans, and a song used in other people's videos can carry the creator far beyond their own account.
Let the music lead
Don't ask an artist to talk about the product to camera. Let it appear where it belongs: in the studio, the rehearsal room or on tour.
Sort out the music rights
If the song is to be used in your ad or on your channels, you need an agreement on the music on top of the post itself. Settle it before you book.
Tie the partnership to a release
Followers are most active around a new song or a tour. A partnership linked to that moment gets a lift from the artist's own marketing.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish music influencers are there?
The Brandssynergy database has 115 Swedish music influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish music influencers get?
The median on Instagram is 2.0%. For accounts with 10–50k followers it's 2.3%, so anything above that is strong for their size.
Do Swedish music influencers post in English?
71% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.