Music influencers in Norway

Most people in this niche are artists and musicians first and content creators second. This overview brings together 54 Norwegian music creators with at least 10,000 followers, and concerts, live performances and festivals come up most.

Followers are often fans, and fans engage. Content from the rehearsal room, backstage or on the way to the next gig gives a close-up view that suits audio gear, instruments, clothing and events. Summer is festival season, and many artists' calendars are full then. If you want a musician in a campaign, get in touch several months ahead.

Updated 7 Nov 2026Source: public Instagram and TikTok profilesHow we count
54
creators
with 10k+ followers
42,904
median followers
largest account per creator
1.6%
engagement, Instagram
median
0.7
posts per week
median on Instagram

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Size and engagement

56% of the creators have fewer than 50,000 followers.

Creators by account size

10–50k
30 · 56%
50–100k
15 · 28%
100–500k
8 · 15%
500k+
1 · 1.9%

Instagram engagement by account size

10–50k followers1.5%
50–100k followers2.1%
100–500k followers1.8%
500k+ followersToo few accounts

Median of (likes + comments) / followers over recent posts, pinned posts excluded.

What they post about

The most common topics among the 54 creators. A creator can have several.

Music 25Live performances 20Concerts 12Norwegian music 10Dance 7Festivals 6Songwriting 5Pop music 5
33%of posts are Reels or video
83%write in Norwegian

Where they are

Among the 8 creators whose city is shown on their profile.

Oslo6

How to work with music creators

Music creators range from artists and songwriters to dancers. Their followers are often fans, and a song used in other people's videos can carry the creator far beyond their own account.

1

Let the music lead

Don't ask an artist to talk about the product to camera. Let it appear where it belongs: in the studio, the rehearsal room or on tour.

2

Sort out the music rights

If the song is to be used in your ad or on your channels, you need an agreement on the music on top of the post itself. Settle it before you book.

3

Tie the partnership to a release

Followers are most active around a new song or a tour. A partnership linked to that moment gets a lift from the artist's own marketing.

Find the right creators for your brand

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How we count

  • The figures cover creators in the Brandssynergy database, not every account in Norway.
  • Included: Instagram and TikTok accounts with at least 10,000 followers based in Norway, going by the location or language on their profile.
  • Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
  • Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.

Frequently asked questions

How many Norwegian music influencers are there?

The Brandssynergy database has 54 Norwegian music influencers with at least 10,000 followers. Counting smaller accounts, there are many more.

What engagement do Norwegian music influencers get?

The median on Instagram is 1.6%. For accounts with 10–50k followers it's 1.5%, so anything above that is strong for their size.

Do Norwegian music influencers post in English?

83% of them write their posts in Norwegian. Audiences in Norway generally understand English well, but posts in Norwegian feel more personal to local followers. For a campaign aimed at customers in Norway, let creators post in their own language and approve a translation of the script rather than the other way round.

How do I find the right creator for my brand?

Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.