Health and wellness influencers in Sweden
Everyday wellbeing is at the centre here: yoga, mindfulness, self-care and personal growth, often with a sustainability angle. The creators talk more about habits and routines than quick results, and their followers look for inspiration and calm rather than fixes.
We counted 96 Swedish creators in the niche with at least 10,000 followers, most of them based on Instagram. They suit brands in yoga and training gear, tea, natural cosmetics, apps and wellness travel. Keep the partnership about experiences and everyday life, and don't promise health effects.
Filter these 96 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
72% of the creators have fewer than 50,000 followers.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 0.8% |
| 50–100k followers | 0.8% |
| 100–500k followers | 0.8% |
| 500k+ followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 96 creators. A creator can have several.
Where they are
Among the 11 creators whose city is shown on their profile.
Looking for local creators? See the creators in Stockholm.
How to work with wellness creators
The creators here talk about everyday wellbeing: yoga, mindfulness, self-care and sustainable habits. Followers look for inspiration and calm, not quick fixes, and credibility is everything.
Talk about everyday life, not effects
Claims that a product prevents or relieves a condition are regulated. Let the creator show how the product fits into their routines instead.
Choose creators who practise what they preach
Go through a few months of posts. A creator who has done yoga for years sells a yoga mat better than someone trying it for the first time.
Think long term
Wellbeing is about habits. A six-month partnership where the product keeps coming back feels credible; a one-off post rarely does.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish health and wellness influencers are there?
The Brandssynergy database has 96 Swedish health and wellness influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish health and wellness influencers get?
The median on Instagram is 0.8%. For accounts with 10–50k followers it's 0.8%, so anything above that is strong for their size.
Do Swedish health and wellness influencers post in English?
91% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.