Sports influencers in Denmark

Updated 7 Nov 2026Source: public Instagram and TikTok profilesHow we count
15
creators
with 10k+ followers
63,722
median followers
largest account per creator
6.2%
engagement, Instagram
median
0.3
posts per week
median on Instagram

Filter these 15 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.

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Size and engagement

47% of the creators have fewer than 50,000 followers.

Creators by account size

10–50k
7 · 47%
50–100k
4 · 27%
100–500k
3 · 20%
500k+
1 · 6.7%

What they post about

The most common topics among the 15 creators. A creator can have several.

Sports 9Football 8
33%of posts are Reels or video
69%write in Danish

How to work with sports creators

This niche covers active athletes, football profiles and sports accounts whose followers live with the season. Engagement follows matches and competitions, and products used for real in training add credibility.

1

Check club and federation deals

Many athletes have sponsorship deals through their club or federation that limit which brands they can appear with. Ask early to avoid clashes.

2

Follow the season

Place the partnership while the athlete is competing or playing, when followers are most active. Avoid the days just before a big event, when the athlete has other things on their mind.

3

Let the performance show

The product sells best when it's used in training or competition. Images from real sessions and matches beat studio shots.

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How we count

  • The figures cover creators in the Brandssynergy database, not every account in Denmark.
  • Included: Instagram and TikTok accounts with at least 10,000 followers based in Denmark, going by the location or language on their profile.
  • Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
  • Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.

Frequently asked questions

How many sports influencers in Denmark are there?

The Brandssynergy database has 15 sports influencers in Denmark with at least 10,000 followers. Counting smaller accounts, there are many more.

What engagement do sports influencers in Denmark get?

The median on Instagram is 6.2%.

Do sports influencers in Denmark post in English?

69% of them write their posts in Danish. Audiences in Denmark generally understand English well, but posts in Danish feel more personal to local followers. For a campaign aimed at customers in Denmark, let creators post in their own language and approve a translation of the script rather than the other way round.

How do I find the right creator for my brand?

Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.