Sports influencers in Norway
From the football pitch to the ski track. The sports creators in this overview are largely active athletes, and their audiences follow them through training blocks, seasons and championships. In a country this successful at winter sports, athletes can have a following well beyond their sport.
85 Norwegian creators with at least 10,000 followers are included. Look closely at the engagement figures: fans are often keen to comment and share. For brands in sports equipment, clothing and travel, an athlete can add a lot of credibility. Many already have deals through their club, federation or their own sponsors, so clear any restrictions before going further.
Filter these 85 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
54% of the creators have fewer than 50,000 followers. Creators with 10–50k followers get 1.6 times the engagement of those with 100–500k.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 5.5% |
| 50–100k followers | 6.0% |
| 100–500k followers | 3.4% |
| 500k+ followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 85 creators. A creator can have several.
How to work with sports creators
This niche covers active athletes, football profiles and sports accounts whose followers live with the season. Engagement follows matches and competitions, and products used for real in training add credibility.
Check club and federation deals
Many athletes have sponsorship deals through their club or federation that limit which brands they can appear with. Ask early to avoid clashes.
Follow the season
Place the partnership while the athlete is competing or playing, when followers are most active. Avoid the days just before a big event, when the athlete has other things on their mind.
Let the performance show
The product sells best when it's used in training or competition. Images from real sessions and matches beat studio shots.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Norway.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Norway, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Norwegian sports influencers are there?
The Brandssynergy database has 85 Norwegian sports influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Norwegian sports influencers get?
The median on Instagram is 5.6%. For accounts with 10–50k followers it's 5.5%, so anything above that is strong for their size.
Do Norwegian sports influencers post in English?
70% of them write their posts in Norwegian. Audiences in Norway generally understand English well, but posts in Norwegian feel more personal to local followers. For a campaign aimed at customers in Norway, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.