Fitness influencers in Denmark
Running and strength training are the two tracks that come up again and again when Danish fitness creators share their everyday lives. This page brings together 38 fitness influencers in the Brandssynergy database, many of them with a close, dedicated audience rather than a very large one.
Followers come for programmes, routes, personal bests and honest reviews of gear. That makes the niche an obvious fit for sports brands, running shops, gyms and apps that want to be present where Danish amateur athletes find their own inspiration. See the breakdown by size, engagement and topic below.
Filter these 38 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
79% of the creators have fewer than 50,000 followers.
Creators by account size
What they post about
The most common topics among the 38 creators. A creator can have several.
How to work with fitness creators
Fitness creators have followers who want concrete advice on workouts, nutrition and gear. Trust depends on the creator actually using what they show, and it's obvious when they don't.
Let the product be tested in real workouts
Send clothes or equipment a few weeks before posting, so the creator has time to use them properly. Followers can tell a test from an unboxing.
Avoid promising results
Claims about weight loss or health effects are regulated and put followers off. Let the creator show how the product is used, not what it will do to your body.
Follow the training year
January, spring and the weeks after the summer holidays are when many start training again. Place the campaign there, and let longer partnerships run across several of those periods.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Denmark.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Denmark, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Danish fitness influencers are there?
The Brandssynergy database has 38 Danish fitness influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Danish fitness influencers get?
The median on Instagram is 0.6%. For accounts with 10–50k followers it's 0.7%, so anything above that is strong for their size.
Do Danish fitness influencers post in English?
84% of them write their posts in Danish. Audiences in Denmark generally understand English well, but posts in Danish feel more personal to local followers. For a campaign aimed at customers in Denmark, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.