Fitness influencers in Norway
Running and strength training are big topics among Norwegian fitness creators, but the niche is broader than that. Here you'll find 77 fitness influencers with at least 10,000 followers, from personal trainers and coaches to endurance athletes and people fitting training into a busy everyday life.
Many document the process over time: a training programme, a race they're preparing for, a season with goals. Followers come for the motivation and stay for the knowledge. That makes the niche a good fit for training gear, clothing and apps, especially when the partnership is allowed to run over several weeks.
Filter these 77 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
69% of the creators have fewer than 50,000 followers.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 1.3% |
| 50–100k followers | 1.5% |
| 100–500k followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 77 creators. A creator can have several.
Where they are
Among the 12 creators whose city is shown on their profile.
Looking for local creators? See the creators in Oslo.
How to work with fitness creators
Fitness creators have followers who want concrete advice on workouts, nutrition and gear. Trust depends on the creator actually using what they show, and it's obvious when they don't.
Let the product be tested in real workouts
Send clothes or equipment a few weeks before posting, so the creator has time to use them properly. Followers can tell a test from an unboxing.
Avoid promising results
Claims about weight loss or health effects are regulated and put followers off. Let the creator show how the product is used, not what it will do to your body.
Follow the training year
January, spring and the weeks after the summer holidays are when many start training again. Place the campaign there, and let longer partnerships run across several of those periods.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Norway.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Norway, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Norwegian fitness influencers are there?
The Brandssynergy database has 77 Norwegian fitness influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Norwegian fitness influencers get?
The median on Instagram is 1.3%. For accounts with 10–50k followers it's 1.3%, so anything above that is strong for their size.
Do Norwegian fitness influencers post in English?
83% of them write their posts in Norwegian. Audiences in Norway generally understand English well, but posts in Norwegian feel more personal to local followers. For a campaign aimed at customers in Norway, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.