Fitness influencers in Sweden
The Swedish fitness niche is driven by strength training, running and nutrition, and the tone is often more coach than celebrity. Followers want workouts to do, gear that lasts and plans that fit into everyday life. Motivation and bodybuilding are other recurring themes.
Most of the 125 fitness creators here are based on Instagram, where photos, Reels and workout plans in Stories work well for sportswear, equipment, gyms and apps. Keep in mind that health and results claims are regulated: let the creator show how the product is used rather than what it promises.
Filter these 125 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
60% of the creators have fewer than 50,000 followers. Creators with 10–50k followers get 1.3 times the engagement of those with 100–500k.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 1.1% |
| 50–100k followers | 0.7% |
| 100–500k followers | 0.8% |
| 500k+ followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 125 creators. A creator can have several.
Where they are
Among the 9 creators whose city is shown on their profile.
Looking for local creators? See the creators in Stockholm.
How to work with fitness creators
Fitness creators have followers who want concrete advice on workouts, nutrition and gear. Trust depends on the creator actually using what they show, and it's obvious when they don't.
Let the product be tested in real workouts
Send clothes or equipment a few weeks before posting, so the creator has time to use them properly. Followers can tell a test from an unboxing.
Avoid promising results
Claims about weight loss or health effects are regulated and put followers off. Let the creator show how the product is used, not what it will do to your body.
Follow the training year
January, spring and the weeks after the summer holidays are when many start training again. Place the campaign there, and let longer partnerships run across several of those periods.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish fitness influencers are there?
The Brandssynergy database has 125 Swedish fitness influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish fitness influencers get?
The median on Instagram is 0.8%. For accounts with 10–50k followers it's 1.1%, so anything above that is strong for their size.
Do Swedish fitness influencers post in English?
77% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.