Comedy influencers in Norway

Few things get shared as willingly as something people find funny. This overview brings together 73 Norwegian comedians, sketch makers and comedy creators with at least 10,000 followers.

Many have one foot in social media and the other in podcasts, film, TV or on stage, and satire is common. That gives them an audience that follows the person, not just individual posts. Comedy is still a genre where the brand has to let go, and Norwegian humour rarely survives translation. The best advertising here is written by the comedian, in their own style and with their own timing. Set a clear frame for what has to be included and leave the rest to them.

Updated 7 Nov 2026Source: public Instagram and TikTok profilesHow we count
73
creators
with 10k+ followers
51,869
median followers
largest account per creator
2.0%
engagement, Instagram
median
0.9
posts per week
median on Instagram

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Size and engagement

49% of the creators have fewer than 50,000 followers. Creators with 10–50k followers get 1.2 times the engagement of those with 100–500k.

Creators by account size

10–50k
36 · 49%
50–100k
15 · 21%
100–500k
16 · 22%
500k+
6 · 8.2%

Instagram engagement by account size

10–50k followers2.1%
50–100k followers2.7%
100–500k followers1.8%
500k+ followersToo few accounts

Median of (likes + comments) / followers over recent posts, pinned posts excluded.

What they post about

The most common topics among the 73 creators. A creator can have several.

Comedy 39Humour 21Entertainment 12Podcasts 10Music 9Acting 7TV 7Satire 7Film 6Travel 6
67%of posts are Reels or video
80%write in Norwegian

How to work with comedy creators

Comedy creators often reach far, because funny clips get shared. But followers come for the jokes, not the product, so the brand has to become part of the sketch rather than an interruption. Humour is also very local, and what works in one Nordic country doesn't always work in the next.

1

Give an idea, not a script

Being funny is the creator's job. Describe what has to come across and what's off limits, and let the creator write the sketch.

2

Agree the limits in advance

The best comedy content often pokes a little fun at the brand itself. Agree where the line goes before filming, so you don't have to stop a finished video.

3

Approve quickly

Comedy often builds on trends that are old within a week. One contact person and an answer within a day mean the video goes out while the joke is still current.

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How we count

  • The figures cover creators in the Brandssynergy database, not every account in Norway.
  • Included: Instagram and TikTok accounts with at least 10,000 followers based in Norway, going by the location or language on their profile.
  • Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
  • Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.

Frequently asked questions

How many Norwegian comedy influencers are there?

The Brandssynergy database has 73 Norwegian comedy influencers with at least 10,000 followers. Counting smaller accounts, there are many more.

What engagement do Norwegian comedy influencers get?

The median on Instagram is 2.0%. For accounts with 10–50k followers it's 2.1%, so anything above that is strong for their size.

Do Norwegian comedy influencers post in English?

80% of them write their posts in Norwegian. Audiences in Norway generally understand English well, but posts in Norwegian feel more personal to local followers. For a campaign aimed at customers in Norway, let creators post in their own language and approve a translation of the script rather than the other way round.

How do I find the right creator for my brand?

Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.