Comedy influencers in Sweden
Sketches, satire and jokes about everyday Swedish life. Comedy is one of the bigger niches in the Brandssynergy database, and the accounts here are often larger than average. Many creators come from stage, TV or music and move freely between comedy, acting and pop culture.
Funny clips get shared, which is exactly why brands come here: a video passed around group chats reaches far beyond the account's own followers. It does mean letting go of the script, and the humour is very local, so trust the creator on what's funny in Swedish. The figures are based on 186 Swedish comedy creators with at least 10,000 followers.
Filter these 186 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
41% of the creators have fewer than 50,000 followers. Creators with 10–50k followers get 1.3 times the engagement of those with 100–500k.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 2.6% |
| 50–100k followers | 2.2% |
| 100–500k followers | 2.0% |
| 500k+ followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 186 creators. A creator can have several.
Where they are
Among the 20 creators whose city is shown on their profile.
How to work with comedy creators
Comedy creators often reach far, because funny clips get shared. But followers come for the jokes, not the product, so the brand has to become part of the sketch rather than an interruption. Humour is also very local, and what works in one Nordic country doesn't always work in the next.
Give an idea, not a script
Being funny is the creator's job. Describe what has to come across and what's off limits, and let the creator write the sketch.
Agree the limits in advance
The best comedy content often pokes a little fun at the brand itself. Agree where the line goes before filming, so you don't have to stop a finished video.
Approve quickly
Comedy often builds on trends that are old within a week. One contact person and an answer within a day mean the video goes out while the joke is still current.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish comedy influencers are there?
The Brandssynergy database has 186 Swedish comedy influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish comedy influencers get?
The median on Instagram is 2.4%. For accounts with 10–50k followers it's 2.6%, so anything above that is strong for their size.
Do Swedish comedy influencers post in English?
80% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.