Interior design influencers in Norway

Norwegians renovate, and many show it. Among the 64 interior influencers with at least 10,000 followers in this overview, much of the content is about renovation and DIY projects, not just finished, styled rooms.

Scandinavian design, minimalism and sustainability come up often, along with family life and gardens. Many follow one house or flat over several months, and followers stay with them from demolition to the finished result. That leaves plenty of room for paint, tools, lighting and furniture used in real projects. Ask for a partnership that follows the work along the way, not just one post when everything is done.

Updated 7 Nov 2026Source: public Instagram and TikTok profilesHow we count
64
creators
with 10k+ followers
33,895
median followers
largest account per creator
0.7%
engagement, Instagram
median
0.9
posts per week
median on Instagram

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Size and engagement

59% of the creators have fewer than 50,000 followers. Creators with 10–50k followers get 3.2 times the engagement of those with 100–500k.

Creators by account size

10–50k
38 · 59%
50–100k
10 · 16%
100–500k
15 · 23%
500k+
1 · 1.6%

Instagram engagement by account size

10–50k followers1.0%
50–100k followers0.8%
100–500k followers0.3%
500k+ followersToo few accounts

Median of (likes + comments) / followers over recent posts, pinned posts excluded.

What they post about

The most common topics among the 64 creators. A creator can have several.

Interior design 39DIY 32Home decor 21Home renovation 14Family life 10Home improvement 9Lifestyle 9Scandinavian design 8Gardening 7Sustainability 6
42%of posts are Reels or video
86%write in Norwegian

Where they are

Among the 14 creators whose city is shown on their profile.

Oslo10

How to work with interior creators

Interior creators show homes that change over time: renovations, gardens and their own projects. Followers save the images as inspiration and pull them out when they redecorate themselves, so expect the content to have a long life.

1

Follow a project from start to finish

Before and after is the niche's strongest format. Let the product be part of a whole room or garden project, not just the final photo.

2

Plan around the seasons

Gardens and patios in spring, lighting and textiles in autumn, and Christmas as early as November. The long, dark Nordic winter makes cosy interiors a big theme. Interior creators often shoot ahead, so get in touch early.

3

Agree on image rights

Interior images age well and work in your own channels, on your website and in catalogues. Agree where you may use them and for how long.

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How we count

  • The figures cover creators in the Brandssynergy database, not every account in Norway.
  • Included: Instagram and TikTok accounts with at least 10,000 followers based in Norway, going by the location or language on their profile.
  • Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
  • Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.

Frequently asked questions

How many Norwegian interior design influencers are there?

The Brandssynergy database has 64 Norwegian interior design influencers with at least 10,000 followers. Counting smaller accounts, there are many more.

What engagement do Norwegian interior design influencers get?

The median on Instagram is 0.7%. For accounts with 10–50k followers it's 1.0%, so anything above that is strong for their size.

Do Norwegian interior design influencers post in English?

86% of them write their posts in Norwegian. Audiences in Norway generally understand English well, but posts in Norwegian feel more personal to local followers. For a campaign aimed at customers in Norway, let creators post in their own language and approve a translation of the script rather than the other way round.

How do I find the right creator for my brand?

Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.