Interior design influencers in Sweden
For Swedish interior creators, the home is a project that never ends. Interior design is at the centre, but renovation, DIY and gardening take up almost as much space, often in a Scandinavian style and with sustainability as a recurring theme. What keeps followers watching is the change: before and after, step by step.
The page covers 156 Swedish interior influencers with at least 10,000 followers, almost all on Instagram. Their photos are saved as inspiration and pulled out when followers renovate themselves, which gives furniture, paint, textiles, building supplies and garden products a long shelf life.
Filter these 156 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
58% of the creators have fewer than 50,000 followers. Creators with 10–50k followers get 1.9 times the engagement of those with 100–500k.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 1.3% |
| 50–100k followers | 0.7% |
| 100–500k followers | 0.7% |
| 500k+ followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 156 creators. A creator can have several.
Where they are
Among the 39 creators whose city is shown on their profile.
How to work with interior creators
Interior creators show homes that change over time: renovations, gardens and their own projects. Followers save the images as inspiration and pull them out when they redecorate themselves, so expect the content to have a long life.
Follow a project from start to finish
Before and after is the niche's strongest format. Let the product be part of a whole room or garden project, not just the final photo.
Plan around the seasons
Gardens and patios in spring, lighting and textiles in autumn, and Christmas as early as November. The long, dark Nordic winter makes cosy interiors a big theme. Interior creators often shoot ahead, so get in touch early.
Agree on image rights
Interior images age well and work in your own channels, on your website and in catalogues. Agree where you may use them and for how long.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish interior design influencers are there?
The Brandssynergy database has 156 Swedish interior design influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish interior design influencers get?
The median on Instagram is 1.1%. For accounts with 10–50k followers it's 1.3%, so anything above that is strong for their size.
Do Swedish interior design influencers post in English?
88% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.