Outdoor influencers in Norway
Outdoor life, or friluftsliv, is close to a national pastime in Norway, and the creators in this overview take their followers outside. 18 creators with at least 10,000 followers show mountain hikes, adventures and long days in nature.
The niche is narrow but precise. Followers are often active outdoors themselves and notice which gear stands up to wind and weather. That makes it a natural choice for clothing, footwear, tents, skis and trail food. The best content is made on a trip, not in a studio. Give the creator the product well before the season and let the test happen in real conditions.
Filter these 18 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
89% of the creators have fewer than 50,000 followers.
Creators by account size
What they post about
The most common topics among the 18 creators. A creator can have several.
How to work with outdoor creators
Outdoor creators hike, paddle and camp, and their followers trust their judgement on gear that has to last. An honest test from a real trip carries more weight than any product photo.
Test in the field
Gear should be tested where it's meant to be used. Send it ahead of a trip and ask for a verdict after rain, cold and a few long days on foot.
Follow the seasons
Summer in the mountains, autumn hikes and ski touring are natural moments. Plan the campaign around them and book well before the season starts.
Show responsible outdoor life
Images from nature spread and get copied. The Nordic right to roam comes with duties, so make sure the content shows them: no fires when there's a fire ban, no litter and respect for wildlife and landowners.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Norway.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Norway, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Norwegian outdoor influencers are there?
The Brandssynergy database has 18 Norwegian outdoor influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Norwegian outdoor influencers get?
The median on Instagram is 2.0%. For accounts with 10–50k followers it's 1.8%, so anything above that is strong for their size.
Do Norwegian outdoor influencers post in English?
83% of them write their posts in Norwegian. Audiences in Norway generally understand English well, but posts in Norwegian feel more personal to local followers. For a campaign aimed at customers in Norway, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.