Food influencers in Sweden
Classic Swedish home cooking is the most common topic among food creators, followed by recipes, home cooking and baking. It's everyday food rather than restaurant kitchens: meatballs, slow-cooked stews and cinnamon buns that followers save and make themselves. Alongside them is a smaller group focused on gourmet food, desserts and fine cooking.
The Brandssynergy database has 161 Swedish food influencers with at least 10,000 followers. Because recipes are saved and cooked again, a good partnership keeps working long after it's posted, which makes the niche worth a look for food brands, kitchen gear and meal kits entering Sweden.
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Browse these creatorsSize and engagement
48% of the creators have fewer than 50,000 followers. Creators with 10–50k followers get 1.7 times the engagement of those with 100–500k.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 1.2% |
| 50–100k followers | 0.8% |
| 100–500k followers | 0.7% |
| 500k+ followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 161 creators. A creator can have several.
Where they are
Among the 33 creators whose city is shown on their profile.
How to work with food creators
Food creators sell by showing how something is used in a real kitchen. Recipes are saved and cooked again, so a good partnership keeps working long after it's posted. Everyday food, traditional home cooking and baking carry the niche across the Nordics.
Build the partnership around a recipe
Let the product be an ingredient or a tool in a dish the creator would make anyway. A saved recipe gives you exposure every time someone cooks it again.
Plan around the local holidays
Christmas, Easter and midsummer shape what the Nordics cook, along with local traditions such as Swedish crayfish parties. Food content is often shot well in advance, so book the creator at least a month ahead.
Keep health claims out of the script
Saying a food is good for your health is only allowed with approved wording under EU rules, which also apply in Norway. Let the creator talk about taste, time and price instead, and read the text before it goes out.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish food influencers are there?
The Brandssynergy database has 161 Swedish food influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish food influencers get?
The median on Instagram is 0.9%. For accounts with 10–50k followers it's 1.2%, so anything above that is strong for their size.
Do Swedish food influencers post in English?
96% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.