Lifestyle influencers in Sweden
Travel, fashion, family and home in one feed. Lifestyle is the largest niche in the Brandssynergy database, and the creators here are hard to put in one box, because followers follow the person rather than the topic. Beauty, comedy and everyday interiors come up often too.
The 341 lifestyle influencers included are a good choice when a product belongs in everyday life: clothes, travel, food, home or services that are part of a whole life rather than a hobby. Many are active on both Instagram and TikTok, which gives you two formats in one partnership.
Filter these 341 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
54% of the creators have fewer than 50,000 followers. Creators with 10–50k followers get 1.5 times the engagement of those with 100–500k.
Creators by account size
Instagram engagement by account size
| 10–50k followers | 2.1% |
| 50–100k followers | 1.6% |
| 100–500k followers | 1.4% |
| 500k+ followers | Too few accounts |
Median of (likes + comments) / followers over recent posts, pinned posts excluded.
What they post about
The most common topics among the 341 creators. A creator can have several.
Where they are
Among the 105 creators whose city is shown on their profile.
Looking for local creators? See the creators in Stockholm, Gothenburg and Skåne.
How to work with lifestyle creators
Lifestyle creators mix travel, fashion, family and home in one feed, and followers follow the person rather than the topic. That makes them a good choice for brands that want to be part of everyday life, with products that show up naturally during an ordinary week.
Show the product where it belongs
Don't ask for a product shot on a white background. Ask for the product in context: at breakfast, in the suitcase or in the morning routine.
Buy a series, not a post
Lifestyle followers respond to repetition. Three appearances over a month, ideally in Stories, build more trust than one big post.
Check the audience, not the look
Because the topics shift, the audience can be broader than the feed suggests. Ask for age and location statistics, and pick the creator whose followers look like your customers.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish lifestyle influencers are there?
The Brandssynergy database has 341 Swedish lifestyle influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish lifestyle influencers get?
The median on Instagram is 1.8%. For accounts with 10–50k followers it's 2.1%, so anything above that is strong for their size.
Do Swedish lifestyle influencers post in English?
75% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.