Swedish fashion influencers on TikTok

Fashion on TikTok moves. Instead of still images, creators show how clothes fit when you walk and sit down, try on several sizes and style the same piece in different ways. Outfits and style are common topics, often mixed with lifestyle, travel and beauty, and many of the creators live in Stockholm.

The page is based on 37 Swedish fashion creators on TikTok with at least 10,000 followers. For brands, it's a way to show fit in motion, which can reduce hesitation before buying and cut returns.

Updated 7 Nov 2026Source: public Instagram and TikTok profilesHow we count
37
creators
with 10k+ followers
55,600
median followers
largest account per creator
5.3%
engagement, TikTok
median

Filter these 37 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.

Browse these creators

Size and engagement

49% of the creators have fewer than 50,000 followers.

Creators by account size

10–50k
18 · 49%
50–100k
6 · 16%
100–500k
12 · 32%
500k+
1 · 2.7%

What they post about

The most common topics among the 37 creators. A creator can have several.

Fashion 31Lifestyle 15Beauty 9Travel 8Outfits 6Style 6

Where they are

Among the 17 creators whose city is shown on their profile.

Stockholm14

How to work with fashion creators

Fashion creators put pieces together in a style their followers recognise. They work best when your piece is shown in several combinations, and followers always want to know the size, the fit and where to buy it.

1

Give each creator their own code

Unique discount codes or links show who actually sells. Fashion followers often buy straight from a post, so measure sales and not just reach.

2

Let the piece be styled several ways

One piece in three outfits sells better than the same piece in a posed photo. Ask for a carousel or a video showing different combinations.

3

Ask for size and fit

Followers always ask what size the creator wears and how it fits. A post that answers that up front cuts both the questions in the comments and the returns.

Find the right creators for your brand

Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.

Are you a creator? Create a free profile and get found by brands.Create profile

More lists

How we count

  • The figures cover creators in the Brandssynergy database, not every account in Sweden.
  • Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
  • Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
  • Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.

Frequently asked questions

How many Swedish fashion influencers on TikTok are there?

The Brandssynergy database has 37 Swedish fashion influencers on TikTok with at least 10,000 followers. Counting smaller accounts, there are many more.

Do Swedish fashion influencers on TikTok post in English?

Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.

How do I find the right creator for my brand?

Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.