TikTok influencers in Sweden
Follower counts matter less on TikTok than elsewhere. The feed picks videos by what the viewer likes, so a smaller account can reach far beyond its own followers with the right clip, and the tone is more direct and less polished than on Instagram.
Among the 407 Swedish TikTok creators with at least 10,000 followers, lifestyle, fashion and beauty are the most common topics, but comedy and vlogs take up more space than on Instagram. It suits brands that are happy to hand the storytelling to the creator, test several ideas quickly and then put paid budget behind what works.
Filter these 407 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
42% of the creators have fewer than 50,000 followers.
Creators by account size
What they post about
The most common topics among the 407 creators. A creator can have several.
Where they are
Among the 97 creators whose city is shown on their profile.
How to work with creators on TikTok
On TikTok the feed picks videos by what the viewer likes, not who they follow. A smaller account can reach far more people than its followers with the right clip, while a video that looks like an ad is scrolled past in a second. The tone is direct, fast and personal.
Let the creator choose the format
Give two or three messages and let the creator decide whether it becomes a test, a story or a trend. A script with mandatory phrases shows immediately and loses viewers in the first seconds.
Judge after a month, not a day
TikTok videos can take off days or weeks after posting. Ask for statistics after a week and after a month, and judge the partnership then.
Boost what works with Spark Ads
With Spark Ads you can run the creator's video as an ad from their own account, keeping the likes and comments. The creator gives you access with a code for an agreed period, so put the period and the fee in the contract.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish TikTok influencers are there?
The Brandssynergy database has 407 Swedish TikTok influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
Do Swedish TikTok influencers post in English?
Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.