Swedish fitness influencers on TikTok
Short and concrete is what works for fitness on TikTok: an exercise explained in half a minute, a technique error corrected, gym humour and the everyday life around training. There are fewer Swedish fitness creators here than on Instagram, but a clip that helps someone with their squat can travel far beyond the account's followers.
The Brandssynergy database has 17 Swedish fitness creators on TikTok with at least 10,000 followers. They suit sportswear, equipment, gyms and apps. Show the product in a real workout and avoid promising results, which are both regulated and rarely believable.
Filter these 17 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
Creators by account size
What they post about
The most common topics among the 17 creators. A creator can have several.
How to work with fitness creators
Fitness creators have followers who want concrete advice on workouts, nutrition and gear. Trust depends on the creator actually using what they show, and it's obvious when they don't.
Let the product be tested in real workouts
Send clothes or equipment a few weeks before posting, so the creator has time to use them properly. Followers can tell a test from an unboxing.
Avoid promising results
Claims about weight loss or health effects are regulated and put followers off. Let the creator show how the product is used, not what it will do to your body.
Follow the training year
January, spring and the weeks after the summer holidays are when many start training again. Place the campaign there, and let longer partnerships run across several of those periods.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
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How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish fitness influencers on TikTok are there?
The Brandssynergy database has 17 Swedish fitness influencers on TikTok with at least 10,000 followers. Counting smaller accounts, there are many more.
Do Swedish fitness influencers on TikTok post in English?
Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.