Swedish food influencers on TikTok
A TikTok recipe has to be easy to follow in a minute, with the sound on. That format has turned the platform into a kitchen of its own for Swedish food creators: recipes and classic home cooking dominate, followed by cooking, home-made food and baking, usually filmed with hands, knife and stove in shot.
This page includes 49 Swedish food creators on TikTok with at least 10,000 followers. Clips are saved and sent between friends, and a simple dish can get a second life weeks later. It suits food brands, kitchen gear and meal kits that need to be shown in use, not just on the plate.
Filter these 49 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
47% of the creators have fewer than 50,000 followers.
Creators by account size
What they post about
The most common topics among the 49 creators. A creator can have several.
Where they are
Among the 10 creators whose city is shown on their profile.
Looking for local creators? See the creators in Stockholm.
How to work with food creators
Food creators sell by showing how something is used in a real kitchen. Recipes are saved and cooked again, so a good partnership keeps working long after it's posted. Everyday food, traditional home cooking and baking carry the niche across the Nordics.
Build the partnership around a recipe
Let the product be an ingredient or a tool in a dish the creator would make anyway. A saved recipe gives you exposure every time someone cooks it again.
Plan around the local holidays
Christmas, Easter and midsummer shape what the Nordics cook, along with local traditions such as Swedish crayfish parties. Food content is often shot well in advance, so book the creator at least a month ahead.
Keep health claims out of the script
Saying a food is good for your health is only allowed with approved wording under EU rules, which also apply in Norway. Let the creator talk about taste, time and price instead, and read the text before it goes out.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish food influencers on TikTok are there?
The Brandssynergy database has 49 Swedish food influencers on TikTok with at least 10,000 followers. Counting smaller accounts, there are many more.
Do Swedish food influencers on TikTok post in English?
Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.