Pet influencers in Sweden
Dog training and pet care are the most common topics among pet creators, and many accounts revolve around a dog's everyday life: walks, training, food and everything that comes with it. Followers are pet owners themselves and look for tips that work at home.
The Brandssynergy database has 18 Swedish pet creators with at least 10,000 followers. The niche is small but well defined, and suits pet food, accessories, pet insurance, vet services and dog-friendly destinations. Let the animal test the product for real. Followers can tell straight away whether it likes it.
Filter these 18 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
72% of the creators have fewer than 50,000 followers.
Creators by account size
What they post about
The most common topics among the 18 creators. A creator can have several.
How to work with pet creators
Pet creators show everyday life with a dog, cat or horse. Their followers are pet owners themselves and want tips on training, food and care that work at home.
Let the animal test it
Animals can't be directed. Send food, toys or equipment in good time and accept that the reaction will be honest. That's what followers believe.
Put the animal's welfare first
Content should never stress the animal or put it at risk. Avoid briefs that require tricks or settings the animal isn't used to.
Match the animal and the product
A dog owner rarely cares about cat litter. Check which animal appears most in the feed and ask whether the followers have similar pets.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish pet influencers are there?
The Brandssynergy database has 18 Swedish pet influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish pet influencers get?
The median on Instagram is 0.7%. For accounts with 10–50k followers it's 0.9%, so anything above that is strong for their size.
Do Swedish pet influencers post in English?
72% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.