Travel influencers in Sweden
Plenty of Swedish creators travel, but fewer have made travel their main subject. These are the ones who have: creators who mix adventure and luxury, long trips and holidays at home, and show what it's really like to be there.
The list includes 45 Swedish travel influencers with at least 10,000 followers. Travel content is saved ahead of people's own trips and lives a long time. That suits destinations, hotels, airlines and tour operators that want Swedish travellers, as well as luggage and travel insurance. Expect a fee on top of the trip itself, and remember that a free trip is advertising and must be labelled.
Filter these 45 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
67% of the creators have fewer than 50,000 followers.
Creators by account size
What they post about
The most common topics among the 45 creators. A creator can have several.
Where they are
Among the 13 creators whose city is shown on their profile.
Looking for local creators? See the creators in Stockholm.
How to work with travel creators
Travel creators take their followers to places and show what it's like to be there. The content is saved ahead of people's own trips, which makes it valuable for destinations, hotels and travel companies long after it's posted.
The trip isn't the fee
Expect to pay a fee on top of travel and accommodation, especially if you want several posts and images. A free trip also counts as advertising and must be labelled.
Plan free time on location
Good travel content takes time. Leave days without a programme, so the creator can capture the place as it is and not just as it looks in the brochure.
Post when trips are booked
Nordic travellers often plan months ahead, and many book their summer holidays in winter. Place the inspiration when your audience books, not when it's low season for you.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish travel influencers are there?
The Brandssynergy database has 45 Swedish travel influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish travel influencers get?
The median on Instagram is 1.6%. For accounts with 10–50k followers it's 1.3%, so anything above that is strong for their size.
Do Swedish travel influencers post in English?
54% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.