Outdoor influencers in Sweden
Mountains, forests and the archipelago are the office for Swedish outdoor creators. Hiking, nature and adventure dominate, and their verdicts are based on real trips in Swedish weather, which is exactly what followers planning their own trips look for.
The niche is small in the Brandssynergy database: 16 Swedish creators with at least 10,000 followers, almost all on Instagram. It suits outdoor gear, clothing, trail food, destinations and tour operators. Follow the seasons: summer in the mountains, autumn hiking and ski touring are natural moments for a partnership.
Filter these 16 creators by size, engagement and niche in Brandssynergy. 14 days free, no card needed.
Browse these creatorsSize and engagement
69% of the creators have fewer than 50,000 followers.
Creators by account size
What they post about
The most common topics among the 16 creators. A creator can have several.
How to work with outdoor creators
Outdoor creators hike, paddle and camp, and their followers trust their judgement on gear that has to last. An honest test from a real trip carries more weight than any product photo.
Test in the field
Gear should be tested where it's meant to be used. Send it ahead of a trip and ask for a verdict after rain, cold and a few long days on foot.
Follow the seasons
Summer in the mountains, autumn hikes and ski touring are natural moments. Plan the campaign around them and book well before the season starts.
Show responsible outdoor life
Images from nature spread and get copied. The Nordic right to roam comes with duties, so make sure the content shows them: no fires when there's a fire ban, no litter and respect for wildlife and landowners.
Find the right creators for your brand
Search every creator in Brandssynergy by niche, size, city and engagement, and contact them directly.
More lists
How we count
- The figures cover creators in the Brandssynergy database, not every account in Sweden.
- Included: Instagram and TikTok accounts with at least 10,000 followers based in Sweden, going by the location or language on their profile.
- Niche and city are set by Brandssynergy from the profile. Engagement = median of (likes + comments) / followers over recent posts, pinned posts excluded.
- Data from public profiles, updated daily. No individual creators are shown here. Brandssynergy has no partnership with Instagram or TikTok, and nobody can pay to be included.
Frequently asked questions
How many Swedish outdoor influencers are there?
The Brandssynergy database has 16 Swedish outdoor influencers with at least 10,000 followers. Counting smaller accounts, there are many more.
What engagement do Swedish outdoor influencers get?
The median on Instagram is 2.4%. For accounts with 10–50k followers it's 3.2%, so anything above that is strong for their size.
Do Swedish outdoor influencers post in English?
75% of them write their posts in Swedish. Audiences in Sweden generally understand English well, but posts in Swedish feel more personal to local followers. For a campaign aimed at customers in Sweden, let creators post in their own language and approve a translation of the script rather than the other way round.
How do I find the right creator for my brand?
Start with the goal: reach, engagement or content you can reuse. In Brandssynergy you can filter creators by niche, size, city and engagement and contact them directly.